KOKRAJHAR, Jan 9: A three-day Asomi Bhogali/Domashi Mela 2025 begun on Thursday at the Pragati Bhawan Complex in Kokrajhar.
The event has been initiated to accord marketing opportunities before the upcoming Bhogali Bihu/Domashi Bwisagu, which was organised jointly the Assam State Rural Livelihoods Mission, Assam State Urban Livelihoods Mission and Kokrajhar Municipality Board.
Nearly hundred stalls from different parts of the district representing various self help groups (SHG), Mahila Samities, NGOs etc participated in the event, and showcased their products of producing ventures as their schedule projects.
The mela showcased various handicrafts, hand woven dresses/clothes, food items etc across the venue that garnered the attraction of the visitors.
The occasion began with the lighting of the lamp by the invited dignitaries.
Beneficiaries of the Pradhan Mantri Swanidhi iterated their success stories and experiences of their journey.
Cultural programmes and dance competition were major attractions of the event.
The executive member of Bodoland Territorial Region (BTR), Saikhong Basumatary, MLA Lawrence Islary, district commissioner, Masanda Magdalin Pertin, Kokrajhar Municipality Board chairperson, Pratibha Brahma, UPPL media chairman, Hantigiri Narzary, and several distinguished dignitaries were present in the inaugural ceremony.
EM Basumatary stated that the Asomi Bhogali/Domashi Mela is an annual calendar event of the ASLRM to showcase the products of the SHGs and stakeholder members of the concerned involved associates.
He lauded the organisers and said that the mela is creating a space while selling the various products which are produced by different SHGs and other associate members under the ASLRM and ASULM missions across the region.
He said that the government of Bodoland Territorial Region and the state government are jointly working dedicatedly towards the welfare and uplift of the entrepreneurs who are involved with hand weaving, hand crafts, locally produced food items etc.
He also urged the SHG members and organisers to produce more products to earn more benefits and to live with dignified opportunities for the economic viability amongst the society.
MLA Islary said that the mela could involve many SHG members and associates in the society for promoting the importance of the producing locally produced food items, products on various aspects including handicrafts, hand woven clothes etc.
He further mentioned that the mela has given an opportunity for marketing, to sell locally produced products directly associated with SHGs, to the citizens.