GUWAHATI; May 19: Dr Reddy’s Laboratories Limited announced, on Friday, that it has been awarded a new ‘Asia Book of Records citation for its awareness initiative on hypertension management. To mark World Hypertension Day on May 17, Dr Reddy’s rural healthcare team constructed the largest heart-shaped installation with moulded leaves consisting of messages from 30,813 doctors from rural India who pledged to follow the right hypertension treatment protocol. The protocol is guided by the India Hypertensive Control Initiative (IHCI), conceptualized by the Government of India’s Ministry of Health & Family Welfare, Indian Council of Medical Research (ICMR), World Health Organization (WHO) Country Office for India and Resolve to Save Lives (technical partner). The installation weighs nearly 200 kg and is set up at Dr Reddy’s campus in Bachupally, Hyderabad.
The Asia Book of Records adjudicator Ram Mohan Reddy presented the citation certificate of “Largest Heart Shaped Structure Formed Using Leaves” to Aditya Vasistha, Cluster Head (Commercial Operations), Dr Reddy’s.
MV Ramana, CEO – Branded Markets (India & Emerging Markets), Dr Reddy’s, said, “As per WHO, at least one in four adults in India has hypertension, but only about 12% of them have their blood pressure under control. The prevalence of hypertension in the rural population is equally high. Some of the main factors intensifying the hypertension disease in India include low healthcare literacy, poor patient self-care, high self-medication rate, inconsistent hypertension management guidelines, and non-adherence to treatment plans and medical regimens. To combat hypertension prevalence and curb growing cases in India, the need of the hour is to raise awareness among patients and work with doctors to promote awareness about proper protocols of treatment for hypertension. In keeping with our purpose of ‘Good Health Can’t Wait’, on this World Hypertension Day, we are happy to organise this effort to help patients manage the disease better and work towards improving hypertension management and control in India.”