HT Bureau
Guwahati, Feb 25: FMCG major Annapurna Group , a market leader in North -East India, is now foraying into the carbonated energy drink segment with the launch of Sprint Fast. Clearly aimed at the purposeful and fast growing youth segment, Sprint Fast will be serve as an easy energy booster for them. A gulp of Sprint Fast will charge them up to go about their pursuits full steam.
Priced at ₹ 20 per bottle of 250 ml, Sprint Fast comes in a pet bottle with pack graphics that capture the mood and aspirations of this core target group. Backed by the robust Annapurna Group distribution channel, Sprint Fast set to give the immediate competition a run for their money.
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According to Subir Ghosh , CMD – Annapurna Group, “While our focus hitherto has been on delivering the freshest harvest to our household consumers always maintaining its purity and quality, Sprint Fast seeks to connect with the 65% of India’s population that is below the age of 35, often touted as the demographic dividend that is propelling India forward . Sprint Fast will be their propellor also propelling Annapurna Group to the next level of growth and buildour franchise in the emerging segment.”
