HT Bureau
GUWAHATI, May 16: NuRe Bharat Network, a joint venture consortium between 3i Infotech Limited a leading digital transformation and technology solutions provider, FISST and Yellow inc. on Tuesday announced the launch of the Mobile App – PIPOnet. RailTel Corporation of India Ltd, a Miniratna PSU under the Ministry of Railways, has partnered with the consortium, led by 3i Infotech to monetize its Public WiFi across the Indian Railway network.
The Indian Railways is the largest railway network in Asia with a daily count of 23 million passengers and more than 1.5 million users logging every day to the WiFi network provided by RailTel across 6109 railway stations. The PIPOnet App (Powered by Railtel) will help the users with integrated services like e-ticketing, travel and stay reservations, porter booking, music, infotainment, edutainment, OTT channels and various helpline services. PIPOnet will also provide an e-commerce platform for Bharat’s artisans to sell their wares across India. As NuRe Bharat Network through its digital marketing efforts will increase the number of logins from 1.5 million today to more than 11 million, the commercial opportunities for sellers from Bharat will increase manifolds, changing their economic profile.
The initiative sights the need and advantages of connecting all large, medium, and small advertisers across the country to connect with the nation’s populace. Onboarding PIPOnet will allow the advertisers to connect deeply with the people of Tier 1,2,3&4 towns of India based across rural, semi-urban and urban cities. The advertisers will get a multitude of options for their ads including display banner ads, video banner ads, interstitial ads, and carousel ads in multiple dimensions and formats.
NuRe Bharat Network through its AI/ML-based Data Analytics capabilities will also provide deep dissected analysis of the viewers’ demography and preference profile. Advertisers will also be able to execute targeted communication in English and 8 regional languages to reach specific audiences across the demography. Also, integrated with leading SSPs & Ad Networks for Programmatic guarantee, direct, and real-time bidding, and PMP buys, the application will offer the advertisers an opportunity to host programmatic ads.
