HT Bureau
GUWAHATI, Oct 3: Xiaomi India unveiled its highly-anticipated “Diwali with Mi” festive campaign, themed as ‘Tech Se Smart Dil Se Smart”. This year’s campaign promises an extraordinary celebration, brimming with surprises, innovation, and an unwavering commitment to helping consumers make heartfelt and intelligent choices. In the vast landscape of tech choices, Xiaomi is dedicated to assisting consumers in making the “Dil Se Smart” selection this Diwali, where innovative technology meets affordability. Leading the way as Xiaomi’s brand ambassadors are the charismatic Disha Patani and the versatile Pankaj Tripathi, also known as Xiaomi’s “Smart Angels,” who are poised to guide consumers on this thrilling journey.
Discussing the campaign, Anuj Sharma, chief marketing officer at Xiaomi India, stated, “In India, festivals are considered an auspicious time for people to refresh the look and feel of their homes. In this age of abundant tech choices, consumers often find themselves torn between following their rational minds or their emotional instincts when making technology purchases. We want to convey to our consumers that when they choose a Xiaomi product this Diwali, they won’t have to make this compromise. Consumers can anticipate incredible offers on Xiaomi smartphones, Smart TVs, AIoT products, and exciting bundles that will ensure every purchase is both Tech Se Smat’ and Dil Se Smart.”
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The “Diwali with Mi” campaign will adopt a comprehensive 360-degree approach, reaching consumers through various digital channels, TV, print media, Mi.com, as well as offline avenues such as Mi Stores and retail outlets. This holistic strategy ensures that Xiaomi India provides consumers with the information they need to make informed choices, wherever they may be.
