HT Bureau
GUWAHATI, July 7: As Prime Day 2023 approaches, Amazon India has unveiled its curated catalogue called ‘Little Explores’ focusing on toys and more. The catalogue recommends favourite picks of toys, books, and other items for babies, kids, tweens, and teens. The aim of the catalogue is to assist customers in planning their purchases and discovering the best deals and products ahead of Prime Day. It features gifting ideas, fun activities, and even includes a story by renowned author Ruskin Bond titled ‘The Blue Umbrella’. Popular toy brands like Lego, Hasbro, and Mattel are highlighted in the catalogue.
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Each page of the catalogue is equipped with a QR code and product details, enabling customers to conveniently scan the code using their Amazon app and add the product to their shopping cart. The catalogue can be downloaded for reference.
Rajarshi Guin, director of Amazon India, expressed excitement about the initiative, stating, “We are thrilled to offer a new way for kids and parents to shop for toys ahead of Prime Day and the upcoming festive season. The ‘kids holiday gift guide’ makes shopping Amazon’s vast selection informative, convenient, and fun. It’s also a special gift that families can share over the course of the summer season, and they can continue to benefit from the coupon code offers throughout the year. The catalogue will serve as an interactive tool for parents and kids, allowing them to build a ‘list of favourites’ together from the comfort of their homes.”
Amazon India’s Prime Day is scheduled for July 15 and 16, 2023. Prime members can anticipate significant savings, great deals, blockbuster entertainment, new product launches from top brands and small and medium businesses, and free one-day delivery on eligible items, among other benefits. During Prime Day, members can enjoy 10 percent savings on payments made with ICICI Bank Credit/Debit cards, SBI Credit Cards, and EMI transactions on ICICI Bank Credit/Debit Cards and SBI Credit Cards. Prime membership is currently enjoyed by over 200 million members in 25 countries, including India. Non-members can join Prime for Rs 1,499/year or Rs 299 for one month at amazon.in/prime to access benefits such as free and fast delivery, unlimited video streaming, ad-free music, special deals, free in-game content for popular mobile games, and more.
