HT Bureau
GUWAHATI, Dec 18: The Durex TBBT has launched Asia’s first ever Consent Café. It was inaugurated by Anoop Khinchi (IAS), commissioner & secretary, health & family welfare and Thavaseelan K (IAS), principal director, school education & CEO, State Health Authority.
“Durex The Birds and Bees Talk (TBBT), a transformative life skills program by Reckitt, a global leader in health and hygiene, made its mark as the festival’s official Health Partner, driving impactful conversations around consent through groundbreaking initiatives.
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The cafe was also graced by the presence of TR Zeliang, deputy chief minister, planning & transformation, and G Ikuto Zhimomi, advisor, land resources. With its immersive design featuring light installations, pulse connections, music and art, the cafe created a safe space to reinforce the importance of consent in today’s society.
Adding to the festival’s vibrant spirit, Durex TBBT hosted a Music Carnival on Day 2, where it unveiled the Durex TBBT Rap Album. Featuring five talented local rap artists, the album’s tracks highlighted the programme’s five core pillars – MokoKoza on Consent, G’nie on Awareness, DonKam on Protection, SR on Inclusion, and A Hosea on Equity. The album was launched by TemjenImna Along, minister of tourism and higher education, and struck a chord with audiences, using the rhythm and storytelling to drive social change,” a press release stated.
Along said, “A heartfelt thank you to the entire team from Reckitt and Durex The Birds and Bees Talk for joining hands with Nagaland Tourism as our esteemed Health and Hygiene Partner for the Hornbill Festival 2024. On behalf of myself and the Government of Nagaland, I wish to express our deepest gratitude for your invaluable support and collaboration.
This partnership reflects a shared commitment to promoting health, hygiene, and inclusivity, especially among adolescents. We are excited about the positive impact this initiative will have and look forward to nurturing and strengthening this meaningful partnership in the years to come.” Gaurav Jain, executive vice president, Reckitt – South Asia, said, “At Reckitt, we firmly believe that knowledge is the cornerstone of empowerment. The 25th Hornbill Festival was a magnificent celebration of heritage, creativity and community.
Through Durex The Birds and Bees Talk, we are proud to have sparked transformative conversations, using innovative platforms like Asia’s first Consent Café, Dr Rexpert and the Rap Album. These initiatives underscore the power of music, art and culture to create lasting societal change. We are deeply grateful to the Government of Nagaland for their continued support in driving meaningful impact and shaping a brighter, more informed future for youth.”
