HT Bureau
GUWAHATI, Oct 10: Annapurna Swadisht Limited, one of Eastern India’s fastest-growing FMCG companies, has announced Sourav Ganguly as its National Brand Ambassador, marking a significant milestone in the company’s expansion across India.
The collaboration aims to strengthen the brand’s presence nationwide while emphasizing authentic taste, affordability, and consumer trust.
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Speaking on the association, Shreeram Bagla, Director of Annapurna Swadisht Limited, said, “Sourav Ganguly represents everything that Annapurna stands for — leadership, resilience, and a deep connection with the people of India. His journey from Bengal to becoming a national icon reflects our own story of growth from a regional brand to a trusted name across the country.”
He added, “This partnership is more than just a collaboration; it is a celebration of taste and togetherness. With Dada as our brand ambassador, we aim to reach every Indian household with snacks that are delicious, affordable, and proudly homegrown.”
Expressing his enthusiasm, Sourav Ganguly said, “I’ve always believed that food connects people and cultures. Annapurna has built its legacy by offering quality and taste that every Indian can relate to. I’m delighted to be part of this journey as the brand takes its next big step.”
Annapurna Swadisht boasts an expansive portfolio spanning Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery, earning strong consumer trust across Eastern India.
The brand currently reaches over 1.5 lakh villages and towns through a network of more than 850 distributors, recording ₹407 crore in FY25 revenue, a 54% year-on-year growth.
With this new association, Annapurna Swadisht aims to combine the values of quality, taste, and trust with Sourav Ganguly’s nationwide appeal, reinforcing its vision to become a household name across India.
