HT Bureau
GUWAHATI, Oct 18: LG Electronics India Ltd. (LGEIL) on Saturday launched the LG Essential Series, a new line of home appliances developed specifically for Indian consumers.
The series, built entirely on local insights, marks the company’s first major consumer initiative following the public listing of LGEIL and underscores LG’s renewed commitment to the Indian market.
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Introduced under the campaign “Har Ghar Appliances, Har Ghar Happiness,” the new range aims to make innovation more accessible to households across the country while meeting their growing aspirations.
The products have been designed after engaging with more than 1,200 families across India, representing diverse demographics and lifestyles.
Embodying the twin philosophies of “Made in India” and “Made for India,” each appliance in the Essential Series is tailored to suit local needs, offering a combination of performance, durability and thoughtful design at affordable prices.
The series includes a double-door refrigerator, a fully automatic top-load washing machine, a room air conditioner and a convertible oven.
The double-door refrigerator features frost-free technology and a 20 percent larger vegetable storage compartment compared to earlier models.
It is equipped with a Smart Mode that automatically adjusts cooling based on seasonal variations.
The fully automatic top-load washing machine incorporates Low Pressure Fill technology for effective washing even under low water pressure, and a ProShield motor with a BMC cover to protect against dust, insects and moisture.
It also has an IPX4-certified control panel designed for humid conditions.
The room air conditioner includes Energy Manager+ and Diet Mode+ features, allowing users to control power consumption and cooling levels for greater comfort and energy efficiency.
It is suited for small to medium-sized spaces such as bedrooms or study rooms.
The convertible oven offers auto-cook menus for traditional Indian dishes like ghee, paneer and dal, along with air-fry and convection modes for healthier and more versatile cooking.
“The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong Ju Jeon, president of LG Electronics India Ltd, “Designed from the ground up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions—enhancing convenience and enriching daily life.”
The nationwide rollout of the LG Essential Series will begin in November 2025. Prices will start at around Rs 18,000 for entry-level models, with availability at authorised LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.
