HT Bureau
GUWAHATI, Jan 6: Axis Bank, one of India’s largest private sector banks, on Tuesday announced the launch of its new ‘Safety Centre’ on the Axis mobile banking app ‘open’, aimed at strengthening customer protection against rising incidents of digital fraud.
The Safety Centre functions as a dedicated security hub that empowers customers with real-time, customer-controlled features to safeguard their bank accounts from unauthorised or suspicious activities, without requiring them to contact customer care or visit a branch.
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The new feature offers granular control over key digital banking functions, allowing users to customise security settings based on individual usage patterns and comfort levels.
Key features include SMS Shield, the option to turn off internet banking, stop fund transfers, prevent online shopping through net banking, stop UPI payments, block the addition of new payees, and set limits for fund transfers and UPI transactions.
According to the bank, the Safety Centre enables instant activation of security controls, ensuring changes take effect immediately.
By offering selective blocking and real-time controls, the feature significantly reduces exposure to digital fraud risks while enhancing operational efficiency by minimising dependence on branches and call centres.
Speaking on the launch, Sameer Shetty, Group Executive – Digital Business, Transformation and Strategic Programs at Axis Bank, said customer safety remains central to the bank’s digital-first strategy.
He said the Safety Centre is a decisive step towards addressing the surge in digital frauds by giving customers direct, real-time control over their banking security.
He added that the bank continues to strengthen safeguards through layered protection and advanced authentication features such as SMS Shield and in-app mobile OTPs.
The launch builds on Axis Bank’s Safe Banking initiative, which includes industry-first innovations such as ‘Lock FD’, preventing premature digital closure of fixed deposits, and ‘In-App Mobile OTP’, which generates time-based OTPs within the app to reduce risks associated with SMS-based authentication.
