HT Bureau
GUWAHATI, Feb 2: Ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited has unveiled a nationwide brand campaign titled Deewane India ka Deewana Humsafar under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council.
The integrated campaign aims to celebrate India’s deep-rooted passion for cricket while strengthening Hyundai’s emotional connection with fans and customers.
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It spans mass media outreach, on-ground experiences, dealership activations and digital engagement, bringing together sport, mobility and fandom at a national scale.
Led by Hyundai brand ambassador Shah Rukh Khan, the campaign reinforces the company’s association with the ICC and its long-standing connect with India’s cricket-loving audience.
The main brand film, directed by filmmaker Vasan Bala, draws on 1990s nostalgia by reimagining the iconic song Yeh Dil Deewana from the Shah Rukh Khan-starrer Pardes.
Speaking on the campaign, Tarun Garg, managing director and chief executive officer of Hyundai Motor India Limited, said cricket in India symbolises belief, aspiration and continuity—values that resonate strongly with the brand.
He said the campaign reflects the reality that cricket in India is lived every day, far beyond stadiums, and mirrors Hyundai’s three-decade journey in the country, rooted in trust, innovation and a deep consumer connection.
The brand film is built around the idea that India does not merely watch cricket but lives it, capturing moments when the entire country comes to a standstill during key match situations.
Hyundai positions itself as a constant companion in these shared emotional journeys, aligning the brand with the collective energy and passion of Indian cricket fans.
As part of the 360-degree campaign, Hyundai will roll out extensive visibility across television, digital and radio platforms.
The company is also the co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar connected TV, aiming to deliver high-impact brand storytelling to a digitally engaged audience.
A key element of the campaign is the pan-India user-generated content contest titled Cricket ka Sabse Bada Deewana, inviting fans to showcase their love for cricket on social media.
Winners will get a chance to win an all-expense-paid trip to attend an ICC Men’s T20 World Cup 2026 match, subject to terms and conditions.
Hyundai has also organised Hyundai Trophy Connect, featuring a special display of the ICC Men’s T20 World Cup 2026 trophy across Mumbai, Bengaluru and Gurugram between January 28 and February 1.
The initiative offered fans an opportunity to view the trophy up close, participate in interactive engagements and experience cricket-themed installations.
In addition, the company has launched a nationwide dealership-led test drive campaign, with cricket-themed showrooms and fan engagement zones.
Customers participating in the campaign stand a chance to win match tickets for the ICC Men’s T20 World Cup 2026.
Hyundai said it will further enhance fan engagement through immersive in-stadium brand experiences during the tournament, with curated activations and product displays designed to deepen consumer connect and celebrate the shared passion for cricket.
