HT Bureau
GUWAHATI, April 10: As part of its continuous effort to enhance customer experience and safety, Amazon Pay further strengthens its loan repayment category in collaboration with Bharat BillPay. This category facilitates a loan repayment option for customers who avail their loans through banks, microfinance institutions, and NBFCs and need a convenient payment option to pay their EMIs on time. Furthermore, customers can contribute to the prepayment of their loans, over and above the EMI deductions.
To access this, customers can visit the Amazon Pay section and click on the Loan Repayment option. Alternatively, they can easily click on the ‘Pay Bills’ option available on ‘Amazon.in’ home screen and thereafter choose the Loan Repayment option to seamlessly pay their EMIs.
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Commenting on this development, Anuradha Aggarwal, Director of User Growth and CMO, Amazon Pay India, said, “Our mission is to simplify digital payments for customers by creating safe, convenient, and rewarding payment experiences. Some of the challenges which customers face while repaying their loans are the unavailability of a secure digital payment platform and the flexibility of payment options. Our collaboration with Bharat Bill Pay to enable and scale the Loan Repayment category not only addresses this challenge effectively but also simplifies the experience, thereby making it one of the fast-growing categories on Amazon. We will continue to provide such customer-friendly solutions and further catalyze the digital payments revolution in India.”
Noopur Chaturvedi, CEO, of NPCI Bharat BillPay Limited (NBBL), added, “We are delighted to associate with Amazon Pay to introduce an easy Loan EMI Repayment solution for customers, who avail loans from both traditional lenders and new-age financial institutions. With this collaboration, customers will experience a hassle-free and instant payment mechanism to pay their EMIs safely.”
