HT Bureau
GUWAHATI, May 17: Axis Bank has announced a partnership with Antara Senior Care, a wholly owned subsidiary of Max India Limited, to provide enhanced care and support for India’s senior citizens.
The move aims to uplift the quality of life for the elderly by integrating Antara’s senior care services with Axis Bank’s customer offerings.
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According to an official statement, the collaboration will allow over 20 lakh customers enrolled in Axis Bank’s Silver Linings Program to access Antara’s range of senior care services.
These include professionally managed Care Homes and personalized Care at Home services.
The Silver Linings Program is Axis Bank’s dedicated initiative for customers above the age of 60, offering tailored banking solutions along with curated wellness, lifestyle, and travel benefits.
Commenting on the development, Munish Sharda, Executive Director of Axis Bank, said, “We are delighted to partner with Antara Senior Care with whom we share a common goal of serving the senior citizens of our country with best-in-class experience during their golden years. This partnership will enable the Bank to serve its customers beyond financial solutions and offer them much more in terms of care and support.”
Rajit Mehta, Managing Director and CEO of Antara Senior Care, added, “We value Axis Bank’s dedication to creating a bouquet of innovative offerings for senior care through its Silver Linings Program, and partner organizations. Together with Axis Bank, we are building comprehensive solutions that enhance quality of life and promote well-being for India’s senior citizens.”
The partnership is expected to strengthen the support ecosystem for the elderly, bridging the gap between financial services and holistic senior care.
