HT Bureau
GUWAHATI, Nov 4: In a strategic move to expand its iconic Oaksmith® portfolio and cater to evolving consumer preferences, Beam Suntory, a global leader in premium spirits, is proud to announce the launch of the new Oaksmith 180ml Packs. These innovative packages, featuring the Oaksmith Gold and Oaksmith International variants, are set to debut in the Assam market, with broader expansion plans in the pipeline.
Rishi Walli, senior director, IMFL brands, Beam Suntory, expressed his excitement about the Oaksmith 180ml Packs’ launch, stating, “We are delighted with the response that Oaksmith has received from consumers since its launch. The growing premiumization of the Indian market and the appreciation for finely crafted spirits have made this the right time to introduce the Oaksmith 180ml Packs into the Indian market, starting with Assam. These packs are our response to the evolving preferences of today’s consumers, as we recognize that consumers seek quality and sophistication alongside the need for convenience and the ability to celebrate spontaneously. Oaksmith 180ml Packs perfectly encapsulate these ideals, offering a premium Indian whisky experience that can be enjoyed anytime, anywhere.”
The Oaksmith Gold variant will be priced at Rs 220, while the Oaksmith International variant will be available at Rs 130, catering to a wider audience while celebrating the finest Japanese craftsmanship and highlighting the premium character of Indian whisky.
