HT Bureau
GUWAHATI, June 5: Aditya Birla Group made a significant foray into the paint industry with the launch of ‘Birla Opus’ in February 2024. With Birla Opus, Aditya Birla Group entered into the rapidly expanding Rs. 80,000 Cr Indian decorative paints market, with an unprecedented level of upfront investment of Rs.10,000 Cr. Starting from June 2024, Birla Opus’ product range is now available country wide through its robust dealer network.
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The overwhelming response and appreciation garnered during the past expos and dealer meets have fueled excitement for Birla Opus’s entry into the market and we are continuing to expand rapidly across various geographies. Birla Opus offers a diverse portfolio across all segments, a complete range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpapers. With a blend of Birla’s legacy and trust and Opus’s creativity, Birla Opus Paints aims to redefine the industry, fostering innovation.
Rakshit Hargave, CEO, Birla Opus, stated, “Birla Opus represents a strategic leap forward for the Aditya Birla Group, where it endeavours to usher in a new era in the paints industry. Rapidly driving distribution across towns while strengthening our network is designed to push widespread accessibility. The response from our dealer meets, and from the painters, contractors, architects, interior designers from the expos has been overwhelming. Along with the large sampling exercise that we have undertaken with our extensive contractor base is tremendous and they are all rapidly adopting and looking forward to start delighting their consumers with Birla Opus Paints.”
