HT Bureau
GUWAHATI, April 27: Blue Dart Express Limited announced that it has equipped its platforms with what3words location technology. Now, Blue Dart stakeholders can add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website, and On the Move (OTM) platform for enabling them to specify a very precise delivery location – be it the front door of their home/ office, a specific apartment complex entrance, or a tucked-away side passage.
By typing these three words on the what3words portal or website, one can easily find, share and navigate to the location from anywhere in the world. The technology is also available offline and in 54 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.
Ketan Kulkarni, chief commercial officer, Blue Dart said, “ Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word address will not only provide a seamless last-mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”
On the partnership, Chris Sheldrick, what3words CEO and co-founder added, “What3words is the ideal technology for deliveries in a market like India where addressing is complex and often inaccurate. Our partnership with Blue Dart means that anyone, no matter how hard their home might be to find, can ensure their deliveries will go to the right place.”
The latest version of what3words will be available on all the Blue Dart platforms. Stakeholders can download the what3words application for free via iOS and Android platforms. The easy adoption is what has made what3words a popular tool for businesses around the world and has helped them improve their customer experience and enhance efficiency while reducing expenses and environmental impact.
