Guwahati, Dec 7: Dabur India Ltd. announced its entry into the women’s personal hygiene space with the launch of ‘Fem Ultra Care Sanitary Napkins’. The e-commerce exclusive launch further strengthens brand Fem’s presence in the personal care market in India.
Announcing the launch, Dabur India Ltd business head-Ecommerce and Modern Trade Smerth Khanna said, “The world around us is evolving at a fast pace. As a women-centric brand, Fem understands the specific needs of women and has been constantly innovating and expanding our product range to meet the emerging and unmet needs of our consumers. With the launch of Fem Ultra Care Sanitary Napkins, we are addressing an unmet consumer need for a superior feminine hygiene product at a pocket-friendly price. These ultra-soft and super absorbent sanitary pads come with a unique proposition of 5-in-1 Total Period Care.”
“We at Flipkart believe that feminine care is of utmost importance to every woman and our endeavour is to make feminine care accessible and affordable to them. We are delighted to onboard Dabur’s newest offering ‘FEM Ultra Care Sanitary Napkins’ on our platform. Flipkart’s wide customer base can now enjoy the benefits of an increased selection of personal care and hygiene with Dabur’s offering,” added Flipkart senior director-Consumables (FMCG), General Merchandise and Home, Kanchan Mishra.