HT Bureau
GUWAHATI, July 5: Fuelled by the desire to improve everyday technology, Dyson on Friday unveiled the Dyson Airstrait Straightener.
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Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength[1] and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
“Having a strong understanding of how to manipulate andrealise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener.
This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and chieves an everyday natural straight style.”James Dyson, founder and chief engineer.
[1]When used in wet to dry mode vs. unstyled, untreated hair.
