GUWAHATI, Sept 7: HDFC Bank, India’s leading private sector bank announced the launch of end-to-end digital consumer loans – ‘Cardless EasyEMI’.
The bank has partnered with ShopSe, a 100% digital-first pay later platform to enable credit for all. Unveiled at the Global Fintech Fest 2023 in Mumbai, this innovative offering marks a significant leap towards a fully digital and seamless lending experience.
The ‘Cardless EasyEMI’ programme empowers customers to effortlessly embrace the benefits of credit, without the need for physical documents or assistance. Through a simple QR code scan at participating ShopSe or Bank merchants, customers gain the ability to convert their purchases into convenient EMIs.
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This deep integration with brands and merchants will enable all customers to access credit in under 5-minutes.
Existing HDFC Bank customers can look forward to pre-approved offers, while new customers can access instant consumer durable loans up to Rs 60,000 for a 12-month tenure, using their PAN card and mobile number as identification.
Commenting on the launch, Parag Rao, country head – Payments, Consumer Finance, Technology & Digital Banking at HDFC Bank, said, “At HDFC Bank, our goal in teaming up with fintechs like ShopSe is to offer customers experiences which are digitally enabled & provide convenience on the go.”
Pallav Jain, CEO of ShopSe India, said: “We are committed to empowering retailers and customers across the country with affordability options on our platform through one-of-its-kind seamless digital journey. Cardless EasyEMI is one such hassle-free digital finance option with HDFC Bank, which can be completely done end-to-end by any customer.”
