HT Bureau
GUWAHATI, Nov 27: HDFC Bank, India’s largest private-sector lender, has been ranked the country’s most valuable brand in the Kantar BrandZ Top 100 Most Valuable Indian Brands 2025 report.
The bank’s rise to the top spot is attributed to sustained digital innovation and customer-centric initiatives.
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HDFC Bank’s brand value grew 18 per cent year-on-year to $44.9 billion, up from $38.3 billion in 2024.
Since the first BrandZ India Report in 2014, the bank’s brand value has surged 377 per cent. It has retained the No. 1 position in eight of the 12 editions of the report.
In its editorial note, Kantar said, “HDFC Bank’s growth has been driven by continuous innovation and investment in new technology to enhance the customer experience, including the launch of Vigil Aunty, its superhero-style persona designed to educate users about financial fraud. With a strong commitment to digital banking, HDFC Bank continues to set the standard for brand leadership in India.”
Reacting to the ranking, Ravi Santhanam, group head (Brand, Retail Marketing & Customer Analytics) and chief marketing officer, HDFC Bank, said, “We are happy to be recognised as the country’s top brand by Kantar. For us, the mantra is to stay true to our principles, solve customer problems and keep raising the bar on customer experience, safety and trust. Over three decades, we have stayed the course—keeping the customer at the core and evolving with their needs. Our campaigns focus on consumer awareness and education to promote safe digital banking practices. This recognition demonstrates the collective efforts of all employees at the Bank.”
Kantar BrandZ rankings are based on a consumer-centric methodology that evaluates Financial Value (corporate earnings attributable to brand assets) and Brand Contribution (Demand Power, Pricing Power and Future Power).
The report notes that HDFC Bank has strengthened its brand through user-centric innovation across services ranging from payments to personal finance.
Its Banking Correspondent Centres and e-Mitra kiosks have expanded access to rural and semi-urban markets.
Highlighting product-level innovation, the report adds, “Its digital ‘Xpress Car Loan’ service comes with an industry-first 30-minute guarantee. And online, HDFC’s Vigil Aunty persona educates people about cybersecurity best practices while highlighting the bank’s safety features. The result? Strong growth and a clear advantage as India’s most Meaningfully Different Financial Services brand.”
The Kantar BrandZ India report is released annually and is based on extensive consumer research across categories.
