Flipkart Introduces ‘Student’s Club’ To Provide Shopping Benefits To Students

HT Bureau
GUWAHATI, June 1: Flipkart announced an of its kind initiative to cater to millions of Indian students with the rolling out of a dedicated virtual storefront on its app, called the ‘Flipkart Student’s Club’. The store will see participation from hundreds of brands, offering a wide selection to enhance students’ shopping experiences. The new initiative aims to bring millions of students from across the country closer to brands and services that will improve their experience and provide them with products and benefits with access through a one-stop shop. The program has been designed to onboard students through a simple verification process to access a curation of products across categories.
Commenting on the initiative, Prakash Sikaria, senior vice president – Growth and Monetization, Flipkart, said, “At Flipkart, we are continuously innovating and working towards bringing tech-enabled solutions to serve our customers better. Considering the digital shopping inclination of students, the lifetime value they bring to our platform, and their ability to influence the shopping behavior of peers and families, they are a high-priority audience for us at Flipkart. With the Students’ Club program, we aim to create a dedicated student-focused platform that will cater to their nuanced needs. We also look at this as an opportunity to make brands and products accessible to more students from across regions in an affordable manner. We hope we will be able to add value to millions of students every day and help elevate their shopping journey.”