GUWAHATI, March 15: HDFC Bank launched an industry-first co-branded credit card exclusively for Flipkart Wholesale members. The credit card will run on the Diners Club International network, part of the Discover Global Network, and can be used in more than 200 countries around the world where Diners Club cards are accepted. As part of this collaboration, registered members of Flipkart Wholesale will be able to avail of 5% cashback – an industry-first offer, on Flipkart Wholesale, online spending. Other benefits include INR 1500 worth of activation cashback, with zero joining fee, along with additional cashback on utility bills and other expenses. The launch of co-branded credit cards will enhance access to credit and accelerate the adoption of digital payments while offering multiple benefits to smaller merchants in India.
Koteshwar LN, Business Head of Flipkart Wholesale said, “At Flipkart Wholesale, we are committed to transforming the Kirana retail ecosystem by leveraging the power of technology and innovation. As part of this vision, we focus on enabling easy and right credit options for small retailers that are aimed at solving their financial challenges. Through the launch of these credit cards, we will help smaller retailers manage their cash flows better while ensuring that the benefits of digitization trickle into the entire B2B ecosystem. We are delighted to join forces with HDFC bank to enable finance for our members and offer an industry-highest cashback of 5% on online spending, which will accelerate their growth trajectory and empower them to build a more sustainable business.”
Annie Zhang, Managing Director, Asia Pacific, at Diners Club International, added, “Working with HDFC Bank and Flipkart Wholesale will provide a valuable offering to small and medium-sized businesses in India and extend the benefits and capabilities Diners Club offers in the market. Through the partnership, this important and growing segment will now have another payment option to finance and grow their business.”