Honda Conducts National Road Safety Awareness Campaign In Assam

HT Bureau
GUWAHATI, May 31: Re-emphasising the need for road safety awareness among the people to build a collision-free India post-Covid era, Honda Motorcycle and Scooter India (HMSI) conducted a National Road Safety Awareness Campaign at Bongaigaon in Assam. The two-day camp was organised at Abhayapuri College in Bongaigaon on May 27-28 which witnessed participation from over 2000 college students and staff members.
Speaking on HMSI’s commitment to sensitising India on road safety, Prabhu Nagaraj, operating officer – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety education is essential for developing a road safety mindset. Continuing to further strengthen our commitment to building a safer India on roads, we have resumed our on-ground road safety training – National Road Safety Awareness Campaign. With this campaign, we aim to cultivate the right road safety habits amongst the new and upcoming riders as well as help adults in understanding the importance of using the roads safely.”
Notably, Honda announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realisation of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to over 45 lac Indians. Its team of skilled safety instructors conducts daily programs at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).”