HT Bureau
GUWAHATI, May 10: Mahindra’s Construction Equipment Division (MCE) announced their unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BSIV range of Backhoe Loaders – Mahindra EarthMaster, on Tuesday.
The new range features the proven and reliable 74 HP CRi Mahindra Engine and many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure better fuel efficiency. Mahindra BS4 Backhoe Loader – EarthMaster, with this competitive advantage, aims at providing customers an edge, complete peace of mind, and help to scale up their CE business, delivering higher prosperity.
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Speaking on the occasion, Jalaj Gupta, business head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, “The ‘Guaranteed Higher per liter productivity (or Give Back Machine) Promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforces our commitment to our customers and our confidence in our products and after-sales capabilities.”
The Company believes that this disruptive customer value proposition will help in its journey of becoming a formidable player in the CE Segment.
