GUWAHATI, June 6: Max Cement launched a massive social media campaign centering around the builders of our nation. The campaign ‘Builders of India’ is designed keeping in mind the Government of India’s initiative, “Azadi Ka Amrit Mahotsav” to commemorate 75 years of India’s independence and the glorious history of its people, culture, and achievements.
The campaign started as a 75 days countdown to the upcoming Independence Day and it will bring to life the stories of the unsung heroes of our freedom movement whose supreme sacrifices have made freedom a reality for us. The idea of this campaign is to pay homage to these unsung builders of India by whose unique action and selfless patriotic duty India stands today as a giant amongst nations.
Commenting on the campaign, Vineet Agarwal, managing director, Max Cement said, “Today India is ranked as one of the largest economic, military and cultural superpowers of the world. We enjoy the status of one of the leaders amongst nations. The growth of India in the last seven decades in the fields of technology, agriculture, education, and other segments are the fruits of the vision and labour of countless freedom fighters who worked selflessly for the nation so that we can realise a superpower status today.”
As a part of the campaign, Max Cement will engage the audience on social media with a weekly quiz contest based on various trivia about the freedom fighters of our nation and the winners will be rewarded with exciting prizes. A coffee table book on the 75 unsung heroes is under production and will be released on the upcoming Independence Day.