HT Bureau
GUWAHATI, May 08: In a landmark move, MakeMyTrip collaborated with Microsoft to make travel planning more inclusive and accessible by introducing voice-assisted booking in Indian languages. The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the user to offer personalized travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, etc., and even help book these holiday packages.
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Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip, said, “We have pioneered offerings at the intersection of e-commerce, travel, and technology, and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc. This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings.”
Sanjay Mohan, Group Chief Technology Officer, MakeMyTrip added, “We are delighted to introduce revolutionary changes to our platform that align with our philosophy of leveraging tech to solve real consumer problems. The new update will elevate the user experience and make our platform more inclusive, accessible, and easy to navigate. The beta phase will offer us learnings to further fine-tune all use cases before rolling it out to users at scale. As such, we’ll do a very controlled roll-out of this feature with a subset of our customers.”
The intuitive interface powered by Azure OpenAI Service’s GPT technology, will analyse specific user requirements and sift through thousands of options, to recommend, customize and book holiday packages, transforming what has been a time-consuming process into a quick and hassle-free experience. It will also summarize hotel reviews, extracting unique traveller impressions, that are cohort-specific – whether a solo traveller, business traveller, couple, family, etc.
