OYO Helping Small Hotels Grow Business

HT Bureau
GUWAHATI, June 6: Travel is making a strong comeback. However, many traditional hotel businesses continue to rely on walk-ins and travel agents to recover demand, especially across India’s Tier II and III cities. To increase the visibility and customer base of such hotels, global travel technology company OYO recently launched OYO 360 – a self-onboarding tool for hotels and homeowners. OYO launched this program to bring the power of modern technologies such as AI, machine learning, and data science to the small and medium hotel business ecosystem so that they have the necessary tools to maximise their earnings and benefit from the bounce back in travel. Since its launch, 3700+ hotels and homes have joined the OYO platform via OYO 360 and a majority of them have doubled their revenue compared to their pre-OYO days.
Notably, OYO offers hotels access to a large base of regular customers through its app and website, and lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality, and other factors, therefore, enabling such doubling of revenues.
OYO 360 is the fastest way to join OYO and take the property live across channels within 30 minutes. To sign up on 360, hotel owners can visit the website ‘patron.oyorooms.com/in’ and click the ‘Join OYO’ button. Patrons can join the OYO platform with a simple two-click process on OYO 360. Further, the company has introduced a host of updates since the launch of OYO 360, including easier KYC flow which means small hotels and homeowners can easily sign up with a government ID. Other key features such as auto-verification of ID and simplified bank account verification reduce the need for manual inputs.