HT Bureau
GUWAHATI, May 10: Samsung announced the launch of its 2022 range of artificial intelligence-enabled bi-lingual AI EcoBubble fully automatic front load washing machines on Tuesday. The new lineup comes with an all-new AI Wash feature for an effortless laundry experience and larger capacity models going up to 12 kg, as consumers shift their preference to bigger washing machines. The latest range will be available across all retail partners, on Samsung’s official online store Samsung Shop, Amazon, and Flipkart starting May 10.
With this launch, Samsung has introduced a limited period ‘The Big Laundry Offer’ to provide consumers purchasing Samsung AI EcoBubble washing machines in 7 kg, 8 kg, and 9 kg capacity with an exciting opportunity to get up to 25% off. Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models. This offer will be valid across retail stores till June 10 next.
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Notably, the new washing machine line-up, with 40 models, comes with intelligent features such as AI Wash, Air Wash Technology, and SuperSpeed Cycle that take the consumers’ laundry experience several notches higher. AI EcoBubble is also India’s first washing machine that learns user behavior and suggests the most preferred wash cycle, providing ease of use by eliminating the need to juggle multiple options.
“Consumer convenience is at the core of our innovation strategy and we are committed to providing them with smart home appliances that simplify their lives. Our new AI-enabled bi-lingual washing machine line-up is a breakthrough innovation that leverages the advances in Machine Learning to offer simple, intelligent, and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country,” said Mohandeep Singh, senior vice president, Consumer Electronics Business, Samsung India.
