HT Bureau
GUWAHATI, May 31: Topcem Cement recently, launched its ‘Samriddhi’ scheme unveiled by Padma Bhushan Sunil Manohar Gavaskar, brand ambassador of Topcem Cement. The scheme was launched in the presence of Bajrang Lohia, director, Meghalaya Cements Ltd.; Dr. Anil Kapur, president – Sales & Marketing, Meghalaya Cements Ltd. along with other senior officials of Meghalaya Cements Ltd.
Notably, renowned cricketer and former captain of the Indian Cricket Team, Sunil Gavaskar was signed as the brand ambassador of Topcem Cement in 2021. And this was the first significant appearance of Gavaskar as the ambassador of the brand. During the occasion, he said, “It is a great opportunity for me to launch this scheme which will be beneficial for the masons. And I wish this scheme to be a great success.”
Bajrang Lohia, director, Meghalaya Cements Ltd. added, “Topcem Cement is grateful to have Sri Sunil M Gavaskar being present during the launch of this scheme and he said that TOPCEM believes in all kinds of development of the society and with this scheme, the direct benefit will be given to the masons who have always taken care in developing the Topcem brand.”
Dr. Anil Kapur, president-Sales and Marketing, Meghalaya Cements Ltd. commented, “Topcem has always developed various schemes for catering to the lowest strata of the society. Masons play an important role in the construction world and we feel privileged to announce such schemes for them.”
Further, Meghalaya Cements Limited also launched a new cement product – Topcem Solid Dhalai Cement in the north-east India market.