29 C
Guwahati
Thursday, May 30, 2024

MakeMyTrip, STB ink partnership to promote Singapore to Indian travellers

- Advertisement -
- Advertisement -

New Delhi, April 2: Online travel service provider, MakeMyTrip Ltd on Tuesday said it has entered into a partnership with Singapore Tourism Board for promoting Singapore as a key destination to Indian travellers.

The two partners have signed a Memorandum of Understanding (MoU) for a year-long strategic partnership to boost travel to Singapore, MakeMyTrip said in a statement.

- Advertisement -

Under the MoU, Singapore Tourism Board (STB) and MakeMyTrip will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024, it added.

“Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors,” STB Chief Executive Melissa Ow said.

STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India, the statement said.

MakeMyTrip Co-Founder and Group CEO,  Rajesh Magow said Singapore was one of the top three searched international destinations on the company’s platform last year, advancing from fifth place in 2022.

- Advertisement -

“The widespread interest for this destination from across India underscores its appeal. With ongoing initiatives that refresh its offerings, seamless travel access, and amenities tailored to Indian preferences, Singapore holds significant potential to capture the continued interest of more Indian travellers,” he added.

India is one of the top five markets for STB and over 10 lakh Indians visited Singapore in 2023, the statement said. (PTI)

 

 

- Advertisement -

 

- Advertisement -
The Hills Times
The Hills Timeshttps://thehillstimes.in/
Welcome to The Hills Times, your trusted source for daily news and updates in English from the heart of Assam, India. Since our establishment in 2000, we've been dedicated to providing timely and accurate information to our readers in Diphu and Guwahati. As the first English newspaper in the then undemarcated Karbi Anglong district, we've forged a strong connection with diverse communities and age groups, earning a reputation for being a reliable source of news and insights. In addition to our print edition, we keep pace with the digital age through our website, https://thehillstimes.in, where we diligently update our readers with the latest happenings day by day. Whether it's local events, regional developments, or global news, The Hills Times strives to keep you informed with dedication and integrity. Join us in staying ahead of the curve and exploring the world through our lens.
Latest news
- Advertisement -
Related news
- Advertisement -
10 Famous Tamil Dishes To Try Visiting The State 10 Must-Visit Monsoon Getaways From Hyderabad Top 8 Places To Visit In Tezpur, Assam 10 Breathtaking Valleys To Visit In India In 2024 Top 10 Summer Attractions In Meghalaya