HT Bureau
GUWAHATI, May 26: Surya Roshni, a renowned brand known for its experience, technology, and innovation, has taken a step towards making the lives of its consumers simpler and healthier. With their principle of “Keeping our ears to the ground,” the company recently conducted a comprehensive study to understand the challenges faced by different segments of society. The findings revealed a common need for “bright and more light” across all age groups. Whether it’s young individuals engaged in artisan or precision work, senior citizens requiring ample light for reading and daily chores, or anyone involved in tasks like cutting onions, knitting, or continuous reading, there is a universal demand for high-quality and sufficient functional lighting.
Recognizing this need, Surya has made an effort to address the requirement by introducing its latest range of high-wattage LED Battens known as the “Metallica” series. These products come in wattages ranging from 20 to 60 watts and serve a multi-purpose function, suitable for both domestic and commercial decorative purposes. The range has been designed with a focus on aesthetics and eye safety, ensuring appropriate brightness levels for various applications across all age groups.
During the product launch event, Jitendra Agrawal, the CEO of Lighting & Consumer Durables at Surya Roshni, expressed his views. He stated, “At Surya, our consistent efforts are directed towards building a progressive and healthy society. Our primary objective is to enhance the everyday lives of our consumers with quality and innovation while being environmentally sustainable. Based on our recent research, which highlighted the universal need for ‘bright and more light’ across different age groups, Surya is delighted to introduce high-wattage LED Battens. These products not only provide superior lighting but are also energy-efficient and visually appealing.”
Surya Roshni’s latest offering of high-wattage LED Battens is expected to cater to the diverse lighting requirements of individuals from various age groups. By combining functionality, energy efficiency, and aesthetic appeal, the company aims to create a positive impact on the lives of its consumers, providing them with the lighting solutions they need to thrive in their daily activities.
