Tesla owner and currently world’s richest man, Elon Musk has finally had his way with the Twitter board and bought the publicly-listed company in one of the most expensive buy-outs in recent years. He is reportedly paying a staggering USD 44 billion in cash to make the ‘town square’ of the world that its founder Jack Dorsey would like to call a collective ‘consciousness’ of our times. Here, the most important news breaks and spreads to all parts of the world. Musk sharpened his bid for Twitter in the name of free speech and democracy. He has been using Twitter to ramp up his popularity and brand. The nearly trillion-dollar Tesla doesn’t spend even a single penny on advertising because the bang his one-line tweet gets free of cost makes advertising a useless phenomenon.
Musk’s financial war chest for this takeover comes from Tesla’s bloated market cap of USD 998 billion, where Musk owns 17% shares. Tesla, the first original electric car maker, was founded in 2003 and it became profitable for the first time in 2020. Its sales volume is still far from a million units. But the investors have immense faith in this technology as the call for cleaner energy is likely to become stronger in the future. For now, the market for electric vehicles is highly exaggerated and hyped. After struggling for more than 15 years to make it successful during which Musk has gone nearly bankrupt many times, Tesla is in profit and looking to greater times ahead. Investors seem to have endless faith in Musk’s capability to dream and make his dreams come true. Musk has slept on the factory floors for months to ensure Tesla’s production process meets the deadline. He has wowed even the most ardent critics with his hard work. What makes him so committed to his work is perhaps the lust for technology.
Twitter has over 500 million users whose collective net worth or power to influence policy is enormous – so big that is only a subject of conjecture. Twitter is too big a marketplace and also hugely untapped and underutilised. Whether Musk wants to sell Tesla cars or tickets to Moon, Twitter can help him find customers. For all these activities, Musk doesn’t have to change the way Twitter functions or looks today. Some features can be added to the existing suite of services. That’s all! Musk has talked about free speech in his bid to buy Twitter but more than a champion of free speech, Musk is a businessman. He knows the talk of free speech also makes good business sense. That’s why he routinely takes potshots at politicians from US lawmakers to Canadian Prime Minister Justin Trudeau. It will be interesting to see how he balances his free speech agenda with his business priorities in the coming days. As, he takes hold of Twitter, a platform where the world leaders, barons, socialites and poor folks like you and me spend hours, there is a question why he bought Twitter after founding something so extraordinary as PayPal and selling it.
