36 C
Guwahati
Sunday, May 26, 2024

Richa Chadha, Ali Fazal launch fashion label Ehaab Couture

- Advertisement -
- Advertisement -

NEW DELHI, April 18: Actor-couple Richa Chadha and Ali Fazal on Thursday launched their fashion label Ehaab Couture, dedicated to celebrating the art of Chikankari embroidery.

According to a press release, Ehaab Couture is inspired by the cultural richness of the city and encapsulates the essence of tradition, nostalgia, and old-world charm.

- Advertisement -

“The name ‘Ehaab’ means the art of gifting and ties in with who Richa and Ali are as people having always backed the right kind of causes. With this, their motive is to help preserve an art form and empower an entire community of artisans from Lucknow,” it said.

The fashion venture is also an attempt to honour the “legacy of artisans who have safeguarded India’s handcrafted heritage for generations”.

“Chikankari is Lucknow’s gift to the world. With this venture, we envision fashion as a medium of love, where each piece is crafted by hand, carrying the soulful essence of the artisans who meticulously weave every thread,” Fazal said.

Chadha, 37, said their collaboration with the artisans of Lucknow is rooted in compassion and respect.

- Advertisement -

“Ehaab Couture invites you to experience the magic of handmade craftsmanship and join us in our mission to preserve one of India’s many culturally significant art forms,” she added.

Chadha and Fazal, 37, recently launched their production banner Pushing Buttons Studios. Their first film, “Girls Will Be Girls”, bagged two awards at the 2024 edition of the Sundance Film Festival.

- Advertisement -
The Hills Times
The Hills Timeshttps://thehillstimes.in/
Welcome to The Hills Times, your trusted source for daily news and updates in English from the heart of Assam, India. Since our establishment in 2000, we've been dedicated to providing timely and accurate information to our readers in Diphu and Guwahati. As the first English newspaper in the then undemarcated Karbi Anglong district, we've forged a strong connection with diverse communities and age groups, earning a reputation for being a reliable source of news and insights. In addition to our print edition, we keep pace with the digital age through our website, https://thehillstimes.in, where we diligently update our readers with the latest happenings day by day. Whether it's local events, regional developments, or global news, The Hills Times strives to keep you informed with dedication and integrity. Join us in staying ahead of the curve and exploring the world through our lens.
Latest news
- Advertisement -
Related news
- Advertisement -
Top 10 Summer Attractions In Meghalaya 10 Breathtaking Waterfalls in India 9 Adverse Effects of Air Conditioners on Health 9 Well-Known Mango Varieties Found Across India 5 National Parks You Should Visit in India Before Monsoon Hits