Mumbai, Sept 25: Filmmaker Ayan Mukerji on Sunday announced that the team of “Brahmastra Part One: Shiva” will be offering the film’s tickets at ` 100 for the next four days to mark the Navratri festival.
In an Instagram post, the filmmaker said the new ‘scheme’ is a result of the team’s experience during the National Cinema Day on Friday, when ticket prices were offered at a ‘celebratory admission price’ of ` 75 at over 4000 screens across the country.
While their box office collections are on a steady rise, the makers on Sunday announced that they have slashed ticket rates for the week, following the phenomenal 85 percent occupancy the fantasy epic witnessed on its third Friday, benefiting from National Cinema Day.
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According to Bollywood Hungama, the Ayan Mukerji directorial earned an impressive ` 9.75 to ` 11 crore on the day.
Tickets of the Ranbir Kapoor and Alia Bhatt-starrer will be available at ` 100 each from September 26 to September 29, Mukerji said.
“Excited about this scheme! National Cinema Day may have taught us something about finding the right ticket price point to allow more audiences to enjoy the movie experience on the big screen! Something which we are incredibly passionate about! With an attitude of always learning and trying new things, we hope this scheme brings some interesting positive learning to us all… and we hope our audiences continue to enjoy Brahmastra this week, as we kick off Navratri celebrations from tomorrow!” Ayan Mukerji wrote.
Produced by Star Studios and Dharma Productions, Brahmastra is currently in cinemas in five languages – Hindi, Tamil, Telugu, Malayalam and Kannada. The film stars Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Mouni Roy and Nagarjuna Akkineni. Brahmastra opened with ` 36 crore at the domestic box office and ended its first weekend with ` 120.75 crore. The film was made on a reported budget of ` 410 crore, and has made over ` 360 crore globally, as per Dharma Productions. (PTI)
