By: Ranjan K Baruah
We rely on the internet for information and updates. From news to updates and even shopping or getting medicines we are directly connected with the digital world. There are different content digitally which are useful for us. In simple terms, digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a broader approach considers any type of digital information as digital content.
During Covid and post Covid period, we have seen rapid use of the internet. Internet users have increased who use the internet for various purposes. Digital content has increased as more households have accessed the Internet. Expanded access has made it easier for people to receive their news and watch TV online, challenging the popularity of traditional platforms. Increased access to the Internet has also led to the mass publication of digital content through individuals in the form of eBooks, blog posts, and even social media like Facebook posts.
Examples of digital content include infographics, slideshare, online games, memes, podcasts, comics or cartoons, videos, GIFS (clips cut from videos, television, and movies which users often embed within the text to illustrate a point), interviews, link pages, photo gallery, live chats, e-books, online case studies, client testimonials which is common within a business, newsletter, etc. Memes are hugely popular amongst millennial and Gen Z internet users. They are often videos and images with humorous text that typically go viral.
Information regarding any products is online nowadays for which effective content writers or designers are needed and are in great demand. All those who are good at writing or designing may choose digital content creators as their career choice. Digital content creators are not merely writing content but it is more than that. Making videos live online through websites or social media sites is also important and rewarding. We have seen how you tubers are earning money from different parts of the world.
One need not be a computer expert or engineer to become a successful digital media content creator. Basic knowledge regarding computers is a must along with creativity. All those who learn to code have an added advantage while creating new digital content. One need not only create content but can arrange the digital content by taking information and resources from different sources.
Most parents are worried as children are more fond of mobile phones these days. The best thing which can be done is to change the focus and bring interest in creativity and investing time instead of wasting time. Aspirants with more knowledge of software and coding shall become more successful as digital content creators.
The best part is one may be easily self-employed in this field or choose to work with companies dealing with digital content services. There is no limit to geographical boundaries when it comes to new clients. Clients and customers may be anywhere on the earth. One must have good communication skills and other employability skills to be successful as a digital media content creator or manager.
(The author is a career mentor and skill trainer. He can be reached at bkranjan@gmail.com)
