Have plans to set up ‘K-content’ business centre in India: S Korean deputy culture minister Yu Byung Chae

NEW DELHI, Aug 27: South Korea’s deputy minister of cultural and arts policy Yu Byung Chae has
conveyed the country’s commitment to strengthening ties with India and capitalising on the thriving
Indian content market.
Chae highlighted the potential for collaboration between the two countries and said the country
plans to set up a ‘K-Content’ (Korean content) business centre in India.
“Korea effectively communicates with the world through K-content, building robust cooperative
relationships. India, as one of our crucial partner countries, holds significant importance.
Accordingly, we are aiming to construct a K-content business centre in India within this year,” the
minister told PTI.
The business centre is envisioned as a pivotal hub for facilitating content exchange and business
collaboration between South Korea and India, he added.
Chae also emphasised the broader context of international cooperation, underlining India’s
importance and expressing the intention to further strengthen ties.
“Through this K-content business centre, our goal is to facilitate business content exchange between
the two countries. This includes building networks in India and facilitating business matching
between companies,” he said.
The South Korean minister expressed optimism that the cultural events commemorating the 50th
anniversary of diplomatic relations would provide enhanced opportunities for young individuals
from both nations to engage and foster new friendships.
On August 25, renowned singer Neeti Mohan collaborated with a local K-Pop cover dance group and
performed at New Delhi’s Jawaharlal Nehru Stadium, underscoring the significance of cultural
interchange between the two nations.
In an energetic showcase, the K-pop idol ensemble ‘MustB’ delivered a spirited performance,
capturing the essence of K-pop. (PTI)