HT Bureau
GUWAHATI, Nov 8: Nikon India Private Limited, a subsidiary of imaging technology leader Nikon Corporation, unveiled the highly anticipated Nikon Z f mirrorless camera at an event held at Hotel Vivanta, Guwahati. This latest addition to Nikon’s mirrorless camera lineup promises to redefine the world of videography and photography, offering a full-frame sensor, the powerful EXPEED 7 image-processing engine, and top-tier specifications comparable to Nikon’s flagship mirrorless products, the Nikon Z 9 and Z 8. In conjunction with the camera launch, Nikon India also introduced an immersive festive campaign for Diwali, titled ‘Diwali Ke Pal, Nikon Ke Sang,’ aimed at celebrating the joy and togetherness of the festival. The Nikon Z f presents users with a versatile full-frame sensor, setting new standards for image quality, depth, and dynamic range. The camera features cutting-edge autofocus technology enhanced with Deep Learning, enabling users to capture remarkably sharp images. Its impressive low-light performance and image stabilization ensure a harmonious blend of form and function. The Nikon Z f aspires to elevate creativity, establish new performance benchmarks, and make every moment iconic.
Sajjan Kumar, managing director, Nikon India pvt ltd, expressed his delight at the camera launch, highlighting its AI-driven features, such as Portrait Impression Balance, Skin Softening, and Advanced Auto Focus, making it ideal for various photography genres, including weddings and wildlife. He also emphasized the significance of Guwahati and the northeastern region as a paradise for photographers, given its picturesque landscapes, waterfalls, extensive mountain ranges, and floating natural parks. Regarding the festive campaign, Kumar stated, “To make the festival season memorable, we have also launched a festive campaign ‘Diwali Ke Pal, Nikon Ke Sang’ with the aim of blending technology and tradition, enabling individuals to capture the very essence of the celebration. The region has always been important to us due to the robust photography market, and with the introduction of the Nikon Z f and our special Diwali offers, we hope to further establish our position in the region.”
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In line with the Nikon Z f launch, Nikon India introduced single-unit limited-period cashback offers to enhance the festive spirit of photography. Customers can enjoy cashback ranging from INR 5,000 to 12,000 on the Z mirrorless camera series and select accessories, including the EN-EL15c battery and the MH-32 Charger. Additionally, the company is offering easy EMI options with zero interest and no down payment.
