HT Bureau
GUWAHATI, Dec 20: The UNEP Tide Turners Plastic Challenge, a global initiative addressing single-use plastic issues, has been actively fostering youth leadership in India since 2019. WWF-India serves as the knowledge and implementing partner with UNEP for adapting and executing the challenge in the country. The challenge aims to educate global youth about the impact of plastic pollution, inspiring them to reduce their plastic consumption and motivate others to do the same.
The Tide Turner Plastic Challenge involves participants undertaking three levels of challenges, guiding them through knowledge acquisition, self-reflection, personal and community action, and collaborative advocacy to combat plastic pollution. Targeting a diverse audience, including school eco clubs, individual youth from colleges/universities, and youth from rural, indigenous, and marginalised communities, the initiative plays a pivotal role in driving transformative changes on the ground.
The WWF-India Assam & Arunachal Pradesh State Office organised the Tide Turner Plastic Challenge Teachers’ Training Program on Tuesday, at Maharishi Vidya Mandir Senior Secondary School, Silpukhuri. This training aimed to empower school teachers to lead the Tide Turners Plastic Challenge with their students, fostering impactful action against plastic pollution.
The event commenced with the ceremonial lighting of the lamp by chief guest Lakhan Lal Meena, CBSE RO for the North East region, along with other dignitaries. The training program, led by Archita B Bhattacharyya, state coordinator, WWF-India Assam State Office, included a detailed presentation on Tide Turner’s Plastic Challenge. The participants engaged in activities like the ‘Circle of Influence’, exploring circles of concern, influence, and control.
World’s largest youth-led movement on plastic pollution, TTPC, encourages schools to participate and take up the challenge. The program highlighted the inspiring story of Anusweta Deb, a resident of Hailakandi, and a young Tide Turner Champion. Anusweta innovated a unique life jacket made from plastic bottles, saving lives during floods. The event concluded with participant appreciation and the distribution of TTPC toolkits, posters, and bookmarks.
The Tide Turner Plastic Challenge is open for registration, inviting schools, colleges/universities, and citizens aged 11-35 years to join the movement against plastic pollution. Interested participants can sign up at https://tide-turners.org/, selecting WWF-India for group registration and individual registration.






