HT Bureau
GUWAHATI, Sept 27: IDBI Bank has rolled out a special initiative titled ‘Retail Loan Utsav’ to mark the upcoming festive season, offering exclusive benefits across a wide spectrum of retail loans.
The campaign, which runs from September 22 to October 4, 2025, is aimed at reinforcing the Bank’s brand philosophy of ‘Bank Aisa Dost Jaisa’ by providing customers with attractive and customer-friendly financial solutions.
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The ‘Retail Loan Utsav’ covers a comprehensive range of products including housing loans, auto loans, education loans, loans against property and personal loans, catering to the diverse aspirations of Indian households who often take key lifestyle and financial decisions during the festive period.
To ensure wider reach and customer participation, the Bank has identified 310 select branches to lead the campaign, spanning 156 districts across 29 states.
Speaking on the launch, Sumit Phakka, deputy managing director of IDBI Bank, said the initiative represents a meaningful effort to engage with customers at a time when they look forward to new beginnings.
“The Retail Loan Utsav is a key initiative to strengthen our engagement with customers during the festive season. By offering customized loan features, attractive terms, and seamless processing, we aim to provide a truly rewarding and delightful experience for our customers as they celebrate new beginnings,” he said. The campaign reflects the Bank’s continued focus on customer-centric services while aligning with the festive spirit of joy, aspirations and financial empowerment.
