HT Bureau
GUWAHATI, Nov 4: Axis Bank, one of India’s largest private sector banks, has announced the launch of SPLASH 2025, the 13th edition of its annual nationwide competition on art, craft and literature.
Inspired by the Bank’s brand philosophy ‘Dil Se Open’, this year’s theme, ‘Dreams’, aims to encourage children to explore their imagination and creativity.
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Participants can register and submit their entries on www.axisbanksplash.in till December 31, 2025.
The Bank will also organise on-ground competitions across select Axis Bank branches, schools and Residential Welfare Associations (RWAs), with an aim to engage over 11 lakh participants through both digital and physical platforms.
Entries will be accepted under two sub-themes: ‘A Day in My Dream Life’ for the 7–10 years age group and ‘The Future as I Dream It’ for the 11–14 years category.
A panel of over 100 domain experts will evaluate the entries, including Savio Mascarenhas, Group Art Director at Amar Chitra Katha; Dr Snehal Pinto, Director of Ryan International Group of Institutions; and Deepak Patil, Vice President of The Art Society of India.
Unveiling the 13th edition, Anoop Manohar, President and Chief Marketing Officer of Axis Bank, said that Splash is more than a competition—it is a creative platform that uplifts children’s spirits and fuels their imagination.
‘Through SPLASH, we encourage children to envision the world they want to create—a world filled with hope, courage, and boundless possibilities,’ he said.
In keeping with the theme, the Bank has introduced an interactive ‘AI Dream Generator’, allowing children to bring their dreams to life—whether it involves flying cars, talking animals or building a city on the moon—through art, craft or literature.
Six winners and six runners-up will receive prizes of ₹1 lakh and ₹50,000 respectively and will get the opportunity to attend a special art and craft workshop at Tashkeel, Dubai.
Their works will also be exhibited at the Museum of Art and Photography (MAP) in Bengaluru. Additionally, the top 400 qualifiers will be rewarded with goodies and vouchers from partner brands including Ixigo and American Tourister.
In the previous edition of SPLASH, Axis Bank received more than nine lakh entries and collaborated with over 3,300 schools across India, marking a major milestone in its creative outreach initiative.
