HT Bureau
GUWAHATI, Nov 22: Axis Bank, one of India’s leading private sector lenders, has launched a Curated Corporate Salary Program for employees of start-ups under its New Economy Group (NEG).
The initiative reinforces the Bank’s focus on supporting new-age enterprises and their workforce with tailored financial, lifestyle and wellness offerings, strengthening its position as a preferred banking partner for start-ups from the growth stage to IPO.
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The announcement was made at the Bank’s flagship Start-Up Social event in Bengaluru, a platform that brings together founders, investors and industry enablers to promote collaboration and innovation.
Designed exclusively for employees of funded start-ups and digital businesses, the salary programme offers zero-balance savings accounts, comprehensive insurance cover, exclusive credit card privileges and personalised loan options.
It aims to align with the aspirations of the Gen Z and Gen Alpha workforce, providing value across health, fitness, travel, education and entertainment.
The programme’s ‘Switch to Save’ feature offers annual savings ranging from ₹46,000 to ₹2.4 lakh, depending on the account variant, with benefits tailored to enhance the financial well-being of each salary account holder.
Vijay Mulbagal, Group Executive – Wholesale Banking Coverage, Corporate Salary, Sustainability & CSR, Axis Bank, said the programme is designed to empower professionals driving India’s digital economy.
“It offers a comprehensive range of benefits across insurance, home loans, credit cards and lifestyle privileges, including exclusive discounts for the next-generation workforce,” he said.
Sanjiv Bhatia, President & Head – New Economy and Multinationals Coverage, Axis Bank, said start-ups are reshaping employment patterns with highly skilled tech professionals.
“Our Curated Corporate Salary Program is built around their unique needs, combining everyday banking with differentiated lifestyle benefits,” he added.
