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Guwahatians consumed Rs 11 crore worth of alcohol in 2 days of Holi celebration

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HT Digital,

Guwahati, March 27: During the recent Holi celebrations, Guwahati experienced an astonishing increase in alcohol purchases, with transactions totaling an impressive Rs 11 crore and 8 lakh in just two days. This surge in demand for liquor highlights the city’s enthusiasm for festivities and emphasizes the role of alcohol in social gatherings.

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The rise in alcohol consumption during Holi reflects a broader pattern observed during various festivals over the past year. Festivals consistently stimulate higher alcohol consumption, as Guwahati residents enthusiastically participate in traditional and cultural celebrations.

For instance, during last year’s Diwali festivities, alcohol sales in Guwahati reached Rs 6.8 crores over two days, while the city saw alcohol sales worth Rs 22 crores during the three days of Durga Puja celebrations last year.

Authorities and public health experts have voiced concerns about the consequences of increased alcohol consumption, particularly its potential to contribute to public disturbances and health issues. While festivals provide opportunities for joyous gatherings and cultural exchange, excessive alcohol consumption can jeopardize individual well-being and public safety.

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