HT Bureau
GUWAHATI, July 17: Hyundai Motor India Ltd., the country’s leading smart mobility solutions provider and largest exporter, has commenced its digital float activity with the presence of Queen Oja, Member of Parliament, and esteemed dealer partners from Guwahati at the Hyundai Regional Office.
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The innovative digital float concept has been introduced to cater to the growing demand in semi-urban and rural areas. It aims to facilitate deeper market penetration by bringing Hyundai’s popular hatchback, the ‘Grand i10 NIOS’, directly to the doorsteps of consumers. This initiative allows customers to experience the product conveniently at their own convenience.
The launch of the digital float covers 31 rural outlets of Hyundai Motor India (HMI), targeting the rural markets of Assam. The objective is to provide an immersive product experience to customers in the rural hinterland of India. The mobile showroom, known as the ‘digital float,’ acts as a showroom-on-wheels, allowing customers and prospects to connect with their local Hyundai dealership for product-related queries and new bookings.
Hyundai Motor India is committed to expanding its rural reach and customer base. The company plans to introduce more pioneering initiatives to enhance customer experiences and strengthen their association with the brand. Through these efforts, Hyundai aims to create lasting relationships with customers in rural areas while providing them with convenient access to Hyundai’s latest offerings.
