HT Bureau
GUWAHATI, Apr 20: With World Book Day celebrated on Sunday, April 23, Amazon announced its yearlong ‘Gift a Book’ campaign. To inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift of a book storefront.
Rajarshi Guin, Director, Media, Amazon India expressed his enthusiasm for the campaign stating, “We are committed to contributing to building a nation of readers. Reading helps in developing imagination, enhancing curiosity, generating new ideas, and building character. These are some of the many reasons why Books are great gifts. At Amazon, we are passionate about Books and we are working with sellers, publishers, and authors to bring alive our vision of making India read more. Our campaign ‘Gift a Book’ is a small step in this long journey to spread the love of reading. Customers can visit our website and app to browse through millions of titles across genres and languages to select a book for themselves and their loved ones.”
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Sudha Murthy, the award-winning author, said, “If you buy a book, you’re buying knowledge in a way. Books give you comfort, knowledge, and a kind of flexibility – you can read whenever you have time. It’s an amazing gift. I always tell every mother that if you want her children to spend their time in the right way at the right age, then they must learn the habit of reading and to read you should have books. I believe people who have booked are the richest because they have the wealth of knowledge. Please read a book, please buy a book.”
