Ather insights show software shaping riding habits in Indian cities

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HT Bureau

GUWAHATI, Jan 17: Riding behaviour of electric two-wheeler users in Indian cities is increasingly being influenced by connected technology, with city-wise patterns highlighting how software is becoming central to everyday commuting, according to Ather Energy’s 2025 Year-End Riding Insights.

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According to official statement, the findings are based on aggregated data from over five lakh connected Ather scooters across the country, capturing trends in riding behaviour, safety interventions and commuter habits.

The data reveals that riders in Bengaluru engage in panic braking nearly four times more often than those in Mumbai, reflecting higher traffic unpredictability and frequent stop-and-go conditions in the city.

Ather Energy Chief Business Officer Ravneet Phokela said two-wheelers remain India’s most widely used personal mobility option, but real-time insights into daily riding behaviour have been limited.

He said the year-end data shows software is now an active part of commuting, helping riders respond better to road conditions, monitor behaviour and improve safety.

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Phokela added that adoption of connected features remains high, with 88 per cent of customers opting for AtherStack Pro in the second quarter of FY25, indicating that riders value software as an integral part of their riding experience.

The insights also show growing engagement beyond navigation and safety features.

During the Women’s World Cup final, more than 31,000 riders accessed live match scores directly on their scooter dashboards, reflecting the evolution of connected electric two-wheelers into interactive platforms.

City-wise honking behaviour varied sharply, with Kolkata recording the highest average at 131 honks per hour, suggesting dense traffic and aggressive auditory signalling.

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Pune and Hyderabad emerged among the quietest cities, while tier-two cities and smaller towns in southern India showed steadier riding patterns with lower levels of panic braking and honking.

Safety-related features are seeing wider everyday use. Ather’s FallSafe system, which cuts motor power when a scooter tips over, was activated less frequently in Mumbai and Bengaluru, at about once every two years per scooter.

In contrast, higher activation rates were observed in cities such as Delhi and Hyderabad, indicating differences in road conditions and riding styles.

Live Location Sharing was used more actively in high-traffic urban centres, with riders in Agra, Kota and New Delhi sharing their locations two to three times more often than those in smaller towns like Porvorim and Ramanagara.

The insights underline that India’s electric two-wheeler market is moving beyond hardware and electrification, with software playing a growing role in how riders navigate traffic, adapt to road conditions and enhance safety across urban environments.

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