HT Bureau
GUWAHATI, Jan 21: Blenders Pride, one of India’s most iconic names in the premium whisky segment, has announced the launch of the Blenders Pride Zenith Black Edition, a limited-edition offering that blends the brand’s signature whisky with a striking all-black design aesthetic to deliver a distinct and elevated experience.
Designed as a tribute to exclusivity and refined taste, the Zenith Black Edition comes encased in a bold black avatar symbolising sophistication, power and elevated luxury.
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Crafted for discerning whisky connoisseurs, the edition is limited to just one million bottles, underscoring its rarity and collectable appeal.
Black, long associated with the Blenders Pride identity, takes on a more pronounced role in this latest expression.
Beyond being a colour, it represents an attitude and a statement of confidence and distinction.
The Zenith Black Edition is positioned not merely as a change in packaging but as a contemporary design expression that reimagines the codes of premium whisky for individuals who lead rather than follow trends.
Commenting on the launch, Debashree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said the Zenith Black Edition represents the most refined expression of the Blenders Pride legacy to date.
She noted that the new edition translates the brand’s enduring values into a bold design language that celebrates aspiration, craftsmanship and distinction.
Limited to one million bottles, she said, the expression is created for those who do not just admire excellence but personify it.
Blenders Pride Zenith Black Edition is positioned for consumers who seek the extraordinary, offering an experience that combines uncompromising quality with the prestige of owning something truly exclusive.
The limited-edition whisky is planned for a pan-India rollout and is currently available through select exclusive retail outlets.
