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Sunday, February 16, 2025

Blenders Pride introduces Blenders Pride Four Elements

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HT Bureau

GUWAHATI, Jan 16: Blenders Pride on Thursday unveils its latest innovative brew: Blenders Pride Four Elements. 

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It’s a meticulously crafted blend that embodies the four elemental forces of nature, each lending a unique expression to the whisky. With a strategic focus on capturing the taste palates of both seasoned whisky aficionados and newcomers alike, this exceptional blend marks a significant milestone in Blenders Pride’s journey of excellence and innovation, said an official statement.

This new spirit, Master Blender Kevin Balmforth uses four styles of Scotch Malts along with select Indian grain spirits.

He seeks his inspiration from the four elemental forces of nature – Earth, Air, Fire, and Water – each adding its distinct essence to the whisky-making process.

Earth’s finest barley & grains bring richness of the land’s bounty, while the Air of Scottish Highlands breathes complex flavours through the maturation process. Toasted oak casks and infusing the whisky with depths of flavors & textures, while the purity of Water, drawn from the dual terrains of Scotland and India, brings forth the symphony of unique flavours.

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Together, these four elements converge to create vibrancy of flavours in every amber drop and invite to an experience that’s a delicate interplay of mellow woody sweetness and fresh, rich fruits, the statement said.

Talking about his creation, Master Blender Kevin Balmforth added, “With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers”.

He further said that, the premium whisky has been meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. “From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky’s character and lending it an intricate flavour profile”, he added.

Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Uttar Pradesh, Goa, Assam, Tripura and Rajasthan.

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