HT Bureau
GUWAHATI, Jan 23: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, has unveiled a monumental 111-feet agarbathi as a tribute to local craftsmanship, illuminating the skies over Mysuru, Maharashtra, and Goa. The event, a celebration of diverse artisanal heritage, saw Saraswathi, mother of sculptor Arun Yogiraj, lighting the agarbathi in the presence of dignitaries such as Pratap Simha, MP, Mysore-Kodagu, and TS Srivatsa, MLA, Krishnaraja.
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The Ranga family, including Guru, Kiran Ranga, Vishnu Ranga, Anirudh Ranga, and Nikhil Ranga, highlighted the brand’s commitment to preserving heritage and traditional art. In Maharashtra, Chief Minister Eknath Sambhaji Shinde celebrated the state’s craftsmanship, while in Goa, Chief Minister Pramod Sawant emphasized preserving and promoting the region’s artistic expressions.
Cycle Pure Agarbathi’s 111-feet masterpiece, blending modern technology with traditional art, pays homage to Mysuru’s cultural heritage. Crafted over 23 days by a skilled team of 18 individuals, it incorporates auspicious materials like Dashanga, Honey, Konneri Gedde, Ghee, Sandal Wood Powder, and others. The manufacturing process utilizes a unique technology devised by the NRRS specialists team.
Saraswathi expressed gratitude, stating, “Cycle Pure Agarbathi’s proactive role in supporting and acknowledging our work holds immense value for our family and the artistic community. This support is particularly meaningful for Mysuru artists, contributing to the broader creative landscape.”
Pratap Simha, MP, Mysore-Kodagu, highlighted the significance of supporting artisans, stating, “Honoring the talented artisans shaping our artistic landscape is both a privilege and a responsibility. Contributing to the preservation of our cultural heritage by recognizing and uplifting dedicated artisans is gratifying.”
