HT Bureau
Guwahati, Sept 27: DS Group’s Pulse candy launched ‘Grab the Pulse’ challenge by the brand at prominent malls in many key cities of India is an exciting interactive activity for adventurous Pulse fans.
Speaking on the occasion, Arvind Kumar, general manager – Marketing, Dharampal Satyapal Foods Ltd. said, “Innovation is incredibly significant for FMCG brands today. Pulse has a clear focus on conceptualising new ideas for brand promotion, whilst engaging with the target group live with customer-centric experiences. ‘Grab the Pulse’ is one such activation that builds a strong connect with our consumers and showcases our products.”