HT Bureau
GUWAHATI, April 8: KEI Industries Ltd, one of India’s leading wire and cable manufacturers celebrated Bihu with its extended family of electricians and their loved ones through a special cultural event – KEI Rongali Utsav – 2025.
The KEI Rongali Utsav – 2025 inaugurated by Rubul Gogoi Branch Manager- Sales & Marketing in presence of other dignitaries by lighting the lamp at Rangmanch Bihu Field – Wireless, Beltola. The program promises an engaging blend of tradition, entertainment, and community bonding celebrating culture & connection.
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The event began with a traditional Assamese welcome ceremony, including the offering of Gamusa.
From games for adults and children, to live cultural performances, the Rongali Utsav aims to foster joy, unity, and gratitude toward the electrician community-our unsung heroes powering homes and dreams across Assam and beyond. During the program traditional games like Tug of war, Pot breaking, sack races and more for all age groups and drawing competition for children (Theme Bihu Festival).
Live performances to Enthralling Bihu dance, folk music (Dhol, Pepa, Gogona) were special events on the occasion.
